Review Red Flags

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Like most smart consumers, you know how to research your products before you buy.

And one of the most important parts of research is reading product reviews from your fellow consumers.

Companies might try a good sales pitch, but an unbiased product review can cut through the nonsense and tell you if a product is worth your money or not.

Do Companies Pay For Reviews?

Unfortunately, sometimes “honest and truthful” reviews aren’t what they seem.

Companies know how much consumers value online reviews. So some less-than-upstanding companies will sneak in reviews that weren’t actually written by an unbiased customer.

On first glance, they look like a normal review. But read a little deeper, and it becomes obvious that it’s written by a paid shill — or even the owner of the company.

The good news is that there are a few dead giveaways that these reviews are dishonest.

We dived into the dark underworld of online review manipulation in order to discover how it worked. We learned all the telltale signs of a review that wasn’t actually written by a customer, and summarized them in this infographic.

Check the 30 signs of phoney reviews below. They’ll help you separate trusted reviews from reviews that are trying to manipulate you.

Online Reviews Infographic